Why You Need to Advertise on Digital Audio

The most common mistake when it comes to advertising a microcap stock is assuming that the market is saturated with them. Fortunately, the market is flooded with smaller companies, so there are many opportunities for small companies to advertise and grow their brands.

One of the best ways to maximise your exposure is to choose a medium that focuses on your niche. Digital audio is the perfect vehicle for small-cap companies. Digital audio advertisements are an excellent approach to promote your product or service.

Digital audio can reach those who aren’t reached by traditional forms of advertising. You may reach your audience and grow your business using digital audio platforms like Spotify and SoundCloud. Digital audio advertising is now necessary in the commercial world. We’ll show you why you should use digital audio for advertising in this post.

Further, you would play your ads on platforms like BNN, CNBC so you are targeting investors listening to stock investment podcasts and shows and the CPM is also quite low hovering around $18 CPM.

Why Should You Advertise on Digital Audio?

1. Audio Advertising Is Emotionally Resonant

Unlike television and display advertising, programmatic audio does not rely on visual engagement. As a result, digital audio can reach consumers in ways that visual advertising cannot. Music evokes emotions, and listening to a podcast can be likened to chatting with a friend.

In a sense that other digital recordings do not, digital audio demands the listener’s full attention. This causes listeners to feel closely linked to the content they hear, laying the groundwork for a stronger connection between a listener and a brand. When an advert comes on, the listener becomes more receptive, creating an opportunity to steer engagement. Because of the personal nature of audio, advertisements have a more prolonged and more memorable effect, resulting in a higher ad recall rate.

2. Effective in Situations Where Other Ad Campaigns Have Failed

How can you contact someone driving or walking while listening to music? Digital audio is the only kind of advertising that can touch these people while they are engaged in other activities.

3. Cost-Effective

When compared to spatial ad units, digital audio advertising is more affordable. Advertisers can reach their target audience via various digital audio platforms.

Digital Audio Advertisements Offer A High Percentage Of Engagement

Digital audio advertisements have a 24 percent higher recall rate than traditional forms of advertising. According to reports, sixty percent of buyers who make a purchase are also podcast listeners.

4. The Reach of Digital Audio Is Greater

From 2002 to 2019, digital advertising income in the United States rose. It increased from 18 million to 900 million. The surge in digital audio listeners was responsible for this phenomenal expansion.

5. Conveying Your Brand Message Through Audio

The bidding, purchasing, and campaign execution processes for programmatic audio are the same for other forms of automated advertising. As a result, it is a natural fit for your digital advertising tactic. However, the true value of programmatic audio lies in the format of the advertisements. With digital audio advertising, your message is communicated entirely through sound. This alters how your brand’s message is communicated and received.

Unlike other media forms, audio is emotionally engaging because it is often listened to with undivided attention. A person may attend while walking, cooking, or driving, but they rarely use other devices simultaneously. It is unlikely that someone would watch TV and listen to an audio show simultaneously. As a result, audio is an excellent medium for increasing brand awareness. Furthermore, programmatic audio will aid in general prospecting and will work with your other advertising initiatives, such as native ads or video ads.

6. Digital Audio Ads Add Personality

When they hear digital audio adverts, customers’ interactions with your brand are engaging. People pay attention to what you say and respond to what you promote. The human voice is an excellent call to action because it develops bonds and connections.

7. You Can Target the Proper People Using Digital Audio Advertising

Targeting on algorithmic audio is very comparable to targeting on other marketing methods. The same audience targeting parameters that you use in your native display, video, and connected TV (CTV) campaigns can be used in programmatic audio. However, with programmatic audio, you can further fine-tune your targeting. You can target specific categories, niches, and demographics by leveraging data from audio affiliates. You can then tailor your ads to a particular mood, genre, or theme.

Numerous podcasts fall into specific niche categories. When browsing podcast platforms, you’ll come across categories such as swimming, parenting, and crafts. This niche categorization allows for even more precise audience targeting. As a result, audio advertising on podcasts can link your brand with consumers who have specific interests. A microcap stock, for example, could place an ad during a financial planning podcast. This ensures that their ad reaches a targeted, relevant, and well-aligned audience. Targeting a particular audience is a benefit of using digital audio adverts. Targeting the correct audience is key in business.

8. People Spend a Significant Amount of Time Listening to Music

More than 80% of Americans listen to music via streaming services. And the daily average is four hours. What methods do you use to target your audience? “When you have a lot of people behind you, you can gain the attention you need.” The figures are based on the number of persons who listen to music. To grow your business, you need to use digital audio adverts.

9. Digital Audio Advertisements Are a Form of Expression

Advertisements appear on Facebook and other social media platforms, but you don’t read them. How can you get the word out about your company when most people ignore your advertisements? You may communicate your love for your microcap stock through digital audio. Your point is well-made and well-received.

10. Digital Audio Is a Hybrid of Radio and Social Advertising

Many businesses promote on Facebook and other social media platforms, and the competition is fierce. The social ad and radio benefits are linked in the digital audio ad, and the competition is low. Only a few hundred thousand people use digital audio. There are several opportunities in this low-competition market. To put it another way, more money for those who are ready to invest.

11. The Message Is Contextually Aligned with Digital Audio

With calculated consumer targeting elements such as geographical, activity, situational, device-type, sexuality, age groups, contextual, and genre appropriateness, you may reach your intended customers using digital audio.

Conclusion

Although microcaps are still small in size, the market is growing rapidly. Spotify has partnered with record labels to promote their music and create a two-sided marketplace. Its free version has a large audience, so it is essential to use a paid service to drive the majority of your traffic. This can increase profits for microcaps. In addition, you can make money by selling ads on digital audio. Digital audio advertising is essential if you want to reach potential customers. When most of your consumers are streaming music, using digital audio advertising is a fantastic opportunity.